• Big Data. Personal Stories.

How it Works

How it Works

DirectShot™ is a new company at the forefront of the personalized video revolution, using big data and cloud-based production to generate customized video content automatically and at scale.

We access structured data to create a series of one-of-a-kind videos, each targeted at an individual member of your audience.  DirectShot’s proprietary production platform automates the entire process of script composition, speech synthesis, graphic generation, video assembly and delivery. The result is a series of highly personalized videos, each of which includes unique narration, graphics, music, and other production elements.

DirectShot videos can be batch-rendered or produced on-demand. They can be delivered to a variety of devices, including mobile phones, tablets and desktops. They are instantly sharable via email, Facebook, Twitter, Pinterest and other social media.


Management Team

Andrew Walworth

Successful entrepreneur and seasoned business operator. Award-winning creator of television series, specials and documentaries. Founder of Grace Creek Media and owner of Sportskool, on-demand sports channel in 40M US cable households.

John Sorensen
Vice President, Technology

Deep experience in the creative and technical aspects of on-demand TV production and delivery. Developed file-based digital workflow for producing, scheduling and delivering VOD content. Writer and producer of numerous video projects.

Emily Johnson
New Media Producer / Project Manager

Developed and manages a wide a variety of communications initiatives, including OTT and connected TV channels, online video websites and platforms. Experienced in new media user interaction and User Experience Design.

Bien Concepcion
Lead Developer

20 years experience developing for web and various applications with special focus on digital media, internet TV and emerging web based video technologies. Experienced in HTML, CSS, JavaScript, ColdFusion, PHP, SQL, JSON jQuery, etc.

Hunter Nickell
Strategic Adviser, Business Development and Partnerships

President of RayCom Sports, former President of Speed Channel (84M households) and former GM of Fox Sports South.

Bob Nelson
Strategic Advisor, Account Development

Expert in launching and growing early-stage tech ventures. Develops key initial accounts, structures strategic partnerships, and has led early capital-raising for successful companies in the Washington, D.C. area including Clarabridge and Zoomdata.

Business News


Our Address
DirectShot, LLC
100 Cathedral Street, Suite 9
Annapolis, MD 21401
Email Us